It’s no secret that the advertising landscape has changed as technology has advanced. Newspaper circulation has dropped nation-wide, while digital advertising has skyrocketed. There are so many advertising options available to business owners nowadays that they often feel overwhelmed, while feeling a little hesitation about investing in these new avenues. One product that’s value has not changed over the years is the magnet.
Promotional products as a whole are a great advertising medium. They stay with your potential customer, and continue to make a brand impression on them each time they are used. From cups and pens to magnets, your brand is implanted on the individual multiple times throughout the day. Promotional magnets, such as those used on refrigerators, are seen multiple times a day, by each individual in the household. They also serve a practical use, as they can hold anything from bills to report cards to photos. They also do not lose their magnetization, so they far outlast the ink on the promotional cup, or in the promotional pen.
Printed magnets can be seen everywhere. Some are used on refrigerators, others on file cabinets and other various surfaces around the office. Magnets can also be printed on weather-resistant substrates, opening up the option of vehicle signage and building signage.
Many commercial printers, from small local shops to large nation-wide dealers offer magnet in their product mix. Though magnets are often overlooked when making budget decisions, they are one of the few printed advertisements than can offer a large return on investment, due to long shelf life and practical application.
Recently, we discovered a very well-written article discussing the advantage of promotional magnets, and highlighting how innovation has made it easier to print directly to magnets.
Printing magnets has become easier over the years, and Magnum Magnetics has been committed to continual innovation to create products that not only feed through many types of printers, but also have superior quality to provide the best product possible for our customers.
By printing directly to our magnets, commercial printers can reduce lead times while maximizing profits. Magnum Magnetics is proud to have friendly, helpful sales associates and customer service reps that can learn about your process and find the product that will work best for your equipment. We are committed to helping printers reduce the need to outsource these jobs by using existing equipment by adding minimal steps to their current process.
Magnum Magnetics offers magnetized and un-magnetized materials, which allow printers more options when choosing the right product for their needs. If your process requires post-printing magnetization, we have four magnetizers readily available to finish your product. Whatever the job size, we can find the right magnetizer for you.
Contact us today (800.258.0991) to discover that It’s Easy To Print Magnets™ and allow one of our friendly associates the opportunity to find the right product for your process. Feel free to email us with questions at firstname.lastname@example.org